Belgium: this small country that we love. This country whose people are proud without really showing it, because showing off is not their thing. And still, the saxophone, the dynamo, surrealism, the world wide web and, not to be forgotten, the delicious fries are all Belgian inventions that revolutionised the world. Not to mention the exhibitions, the landscape, the sense of humour and the welcoming reception. Yes, Belgium is phenomenal. But not like other countries. Belgium is phenomenal in its own way. Uniquely, and almost secretly.

FPS Chancellery of the Prime Minister launched with Ogilvy Brussels and VO Event a big campaign to promote the Belgitude all over the country and the world. Thanks to Eventattitude, our partner for events on the Belgian market, our Super Selfie technology was part of the kick-off event during the Red Devils Fan Day.

Let's hope there will be plenty of more opportunities to make your #BelPhenomenal selfie this year...